THIS ISN’T JUST A COURSE:
IT’S LIKE A PR AGENCY IN YOUR POCKET.
FIND OUT WHICH MEDIA YOU NEED TO TARGET FOR MAXIMUM IMPACT (AND GET NOTICED BY THE GREATEST NUMBER OF IDEAL CLIENTS)
SWIPE MY 1-DAY SYSTEM FOR PREPPING YOUR SITE FOR MEDIA ATTENTION AND GET READY FOR ALL EYES ON YOU
LEARN THE SECRET TO GET REPORTERS, PODCASTERS, & PRODUCERS TO PAY ATTENTION TO YOUR BRAND
CRACK THE CODE ON MEDIA TIMELINES SO YOU NEVER MISS AN OPPORTUNITY AGAIN
EXACTLY WHAT TO DO WITH YOUR SOCIAL MEDIA, BLOG, PODCAST, OR YOUTUBE BEFORE AND AFTER YOU GET PUBLICITY
GET THE BEST STRATEGIES TO LEVERAGE YOUR PRESS WINS INTO LOYAL CUSTOMERS
SEND A PITCH THAT WORKS LIKE THE HUMAN EQUIVALENT OF CATNIP FOR MEDIA PROS (TAUGHT BY A PERSON WHO HAS BEEN ON BOTH SIDES OF THE GAME AS A REPORTER AND A PUBLICIST).
UNDERSTAND WHY FOCUSING ON SERVING OTHERS MAKES YOU A GO-TO MEDIA CONTACT AND HELPS YOU GROW YOUR BUSINESS, WITHOUT HAVING TO BE IN THE SPOTLIGHT
DEMYSTIFY WHAT THE MEDIA REALLY CARES ABOUT WHEN IT COMES TO YOUR BRAND’S STORY (IT’S NOT WHAT YOU THINK), AND HOW TO FIND A MESSAGING GOLDMINE IN YOUR BUSINESS
DISCOVER HOW TO STEP OUT OF IMPOSTER SYNDROME, AND OWN YOUR EXPERTISE (BECAUSE BELIEVE ME, I’VE BEEN THERE, AND NOBODY’S GOT TIME FOR THAT WHEN THEY HAVE A BUSINESS TO RUN!)
AND YOU’LL LEARN HOW TO BUILD A SCALABLE SYSTEM THAT WORKS FOR YOUR BUSINESS, ON YOUR SCHEDULE.
Hi, I’m (Dr.) Tiffany Eurich
I've spent decades in the communication industry (TV personality, university professor, comm strategist, & entrepreneur) so I know a thing or two about how to get your business noticed, your brand elevated, and your expertise recognized.
Call me crazy, but I think great ideas should get noticed. That's why I'm helping you crack the code when it comes to media coverage.
You're ready to step into your expertise, get all eyes on your brand, and watch your business take off.
MY FAVORITE TEMPLATES, TRACKERS, WORKFLOWS, & PLANNING DOCUMENTS
(THE ONES I USE IN MY AGENCY)
SWIPE FILES OF MY PROVEN PITCHES YOU CAN PLUG-AND-PLAY
CRISIS COMMUNICATION 101
THE SIMPLE 6-STEP APPROACH TO MANAGING YOUR COMMUNICATION IN TIMES OF CRISIS. YOU'LL LEARN WHAT YOU NEED TO DRAFT A CRISIS COMM PLAN IN HOURS, WHAT TO SAY, WHO TO SAY IT TO, AND WHAT TO DO IF YOU NEED TO TALK TO THE MEDIA.
NEWSJACK LIKE A PRO WORKSHOP
NOW, MORE THAN EVER, YOUR VOICE IS NEEDED IN THE NEWS CYCLE. WHETHER FOR INFORMATION, ENCOURAGEMENT, OR HELP, YOU HAVE SOMETHING VALUABLE TO SHARE.
Kick Imposter Syndrome to the Curb
13 proven ways to get out of your self-doubt funk and get stuff done.
In audio chat format, you can listen in the car, on the run, while you do dishes, or anywhere/whenever else you like to listen to podcasts. Use the accompanying workbook to create a plan of action and get back to the business of doing what you love
1. Proven Pitch Library
A collection of proven pitches that have earned features in places like Forbes, Better Homes & Gardens, Parents, Cottages & Bungalows, The Zoe Report, Good Housekeeping, popular podcasts, and more. Including examples of physical products, digital products, design, and expertise, each pitch is broken down to explain how it works so you can see behind the curtain.
2. Press Kit Templates
Multiple press kit templates that take (almost) all the work out of putting your press kit together. Pick your format, copy into your account, drag & drop your documents... done and dusted.
3. 4-Quarter Pitch Coach
This isn't offered anywhere else in my programs and services; you can only get it through VIP Access. Every quarter, you'll receive a pitch guide filled with relevant dates, events, and seasonal opportunities, along with examples of creative pitch angles. In other words, we're doing all the heavy lifting for you.
4. 1-To-1 Consult Call: You & Dr. Tiffany
I want you to feel confident in your ability to consistently land media features, so after you complete the Publicity for Impact program, we'll schedule a call to talk strategy, media outlets, pitch angles, schedules, or even walk through your pitches to refine them into winning media outreach. It's just you and me, and a brilliant conversation that will inspire you, and equip you with clear, effective strategies.
Calls must be scheduled and completed by February 11, 2022.